Our Story, Your Story, For the people: sionena'ahelu

No Money Enterprise - 1st Edition Designer - Sione Na'a Helu

By Media Team

No Money Enterprise - 1st Edition Designer - Sione Na'a Helu

Creative Director - Sione Na'a Helu

Each merchandise run, we aim to promote and get to know our local and far designers. A lot of time, effort and creativity go into creating these works of art, so let’s get behind our designers that bring you these master pieces.

PIG Athletic Club’s creative director Sione Na'a Helu designed the first two editions of the NME Merchandise line.

With his unique creativity in this line, he was able to capture the beginning of the NME empire.  We sat down with Sione, to get to know a little bit more about him.

Name: Sione Na'a Helu.

Age: 33

From: Goodna, QLD, Australia.

Ethnicity/Background: Tongan.

How did you get into designing ? -  Grew up sketching and didn't realize graphic design was a real thing, until I was half way through a business degree in uni.  So got onto Youtube and taught myself the basics before enrolling to study creative design.

What inspired you when designing the NME 1st edition line ? - Hiphop world tour tee designs from the 90's and keeping the designs simple yet splitting it up with a spot of colour.

What is your favourite thing about what you do ? - I enjoy the process of design so it doesn't feel like work.

What is your motivation ? - We only get one life, so don't waste it doing something you don't enjoy or want to be doing.

What's next for you ? - Relaunching a multi sports clothing supplier brand called PACFIT as well as building a creative design team/agency.

Social media: @sionenaacreative

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